Titanium Gold Finish vs True Brass
 

Titanium Gold Plated
Stainless Steel
(notice a slight olive tint)

Real (True) Brass
(notice a warmer tint)

Displays manufactured in metal are available in a number of finishes and vary greatly in appearance. Besides silver (either satin or shiny chrome) there are various gold finishes as well. These include displays constructed from actual true brass and gold plating. Polished brass, being a copper alloy, has a warmer (reddish) appearance while the titanium gold finish is more olive (gold) in color.


Copper is one of the most widely used metals in the world. Unfortunately the increase in industrial demand for copper throughout the world has caused the price of copper to rise quickly. Prices of copper have risen 70% more than just a year ago. Brass, made of an alloy of copper and zinc, is also subject to this increase in cost.


The titanium gold finish is chemically applied over the stainless steel body panels before construction. The resulting color is not the same as real brass, but costs about 1/3 less than real brass. The color of brass finishes, commonly found advertised as gold or "brass" in the marketplace, can vary widely. Most users will not notice or care about the difference. If you are looking for a product built of actual brass then these displays are not for you. If, however, a well-made display from coated stainless steel with the appearance of polished brass at an affordable price appeals to you then please consider our Titanium Gold products. We will do all we can to achieve what our customers want at an affordable price.

 

©2007 George Patton Associates, Inc.